Sales & Operational Planning
S&OP is at the heart of balancing supply and demand and is essential for aligning the company around a common financial, demand and supply plan. Using a structured S&OP process enables the development of a cross-functional collaborative approach to forecasting and helps stakeholders make better decisions on product sourcing and inventory, by taking service and lead-time trade-offs into account.
The core principles gained from this course will help delegates have a better understanding of how to manage the relationships between sales and marketing stakeholders on the demand side and the manufacturing and other operational stakeholders on the supply side.

Who is the programme for?
- Sales and Marketing Executives
- Production Managers
- Operations Managers
- Finance Managers
- Supply Chain Professionals
- Material Managers
- Procurement Managers
- Demand Management Professionals
Participants will learn how to:
- Take a different perspective on traditional data such as sales history and forecasts, as well as time-phased inventory projections and production capacity.
- Recognise how their forecasts impact manufacturing schedules and inventory levels.
- Assess whether they are producing enough products to meet sales demand.
- Recognise how production is tied to finance and see the financial impact of production decisions, so appropriate adjustments may be then undertaken.
Course topics include:
- What is S&OP?
– Introduction
– Definition and benefits - S&OP processes
– What information is required?
– The stages of the S&OP process (including inputs & outputs) - The integration of S&OP into a business
– Critical success factors for an effective implementation
– Typical roles and responsibility matrix