- Case Study -

Ardagh Group

Ardagh Group

Founded in 1932, Ardagh Group manufacturers packaging and operates globally through two divisions : Glass and Metal .In both divisions , the Group has secured leading positions in the key end markets it serves.

Ardagh offers the latest innovation and technological breakthroughs in areas such as down-gauging, shaping, decoration and convenience features. The Group provides solutions across all market sectors, including Aerosols, Beverages, Nutrition, Food, Seafood, Opening Solutions, Custom and Paints and Coatings

The Group operate 109 facilities in 22 countries, employs approximately 23,500 people and generate more than €7.7 billion in revenue.

Wanting to drive ‘growth and efficiency’ in the business, Ardagh Group –Norwich, Supply Chain Manager, Ashley Macleod identified a need for tailored ‘Sales & Operational Planning  (S&OP)’ training for the supply chain team.

Find out more at: ardaghgroup.com

Ashley Mcleod,

Supply Chain Manager

Year Founded

Group Employees


Ashley found the Supply Chain Academy (SCA) through an internet search, having wanted to work with a company that had a reputation for delivering outstanding supply chain education. Following several meetings to listen and understand the business, the SCA team worked with Ashley to design and deliver a bespoke version of S&OP which:

  • addressed  gaps in the teams knowledge
  • increase their competence and confidence in using the S&OP principles
  • included support in applying the learning to their roles and functions so that there was a tangible return on Investment

The course provided practical interactive sessions in which we discuss the main topics, its role within the business, and how it influences and impacts overall business success.


The interactive programme was delivered on a Saturday to avoid work challenges and provided the team with  knowledge in:

  • S&OP processes and their purpose
  • the determination of SOP outputs and performance indicators
  • the role of S&OP and decision making
  • the stages of the S&OP process and their implementation; planning values and measures
  • the integration of S&OP into a business


We left the team with the ability to:

  • take a different perspective on traditional data such as sales history and forecasts, as well as time-phased inventory projections and production capacity
  • understand how their forecasts impact manufacturing schedules and inventory levels
  • assess whether they are producing enough product to meet sales demand
  • recognise how production is tied to finance, and to see the financial impact of production decisions, so appropriate adjustments may be then undertaken
Ashley Macleod, Supply Chain Manager at Ardagh Group –Norwich said:

“This was a great opportunity for the team to come together, learn best practice in an interactive way and share their experiences. It has helped us to think about how we currently operate and how we can apply the learning to become more efficient. The Supply Chain Academy certainly are ‘business led’ and we look forward to a long term relationship as we grow our business further”

Alex Mortimer, Director of The Supply Chain Academy said:

“In today’s volatile markets, Innovative companies are putting operations and supply chain efficiency at the forefront of their agenda to reduce cost and improve customer service. It was a pleasure to work with Ashley to understand the business and architect the S&OP course, supporting the team in becoming more effective for their market.”

Our Creative Team

Paul Stone

Paul Stone

Managing Director

Paul is an experienced Human Resources and Managing Director with a history of working in Blue Chip multinationals, professional services, the public sector and more recently in the education management industry.

Neil Roll

Neil Roll

CP Training Gen Manager

Neil has been working in senior positions within supply chain education for the past five years, following over 25 years of practical logistics experience in a Blue Chip mulitnational company.

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