- Case Study -



The Linde Group is a world leading supplier of industrial, process and speciality gases and is one of the most profitable engineering companies. Linde products and services can be found in nearly every industry, in more than 100 countries. A success story that began with the separation of air.

Simon Manasseh,

Managing Director

Year Founded



Executive Team Building & Communication Workshop – Becoming clear, concise, coherent and consistent

Training Objective

In today’s increasingly competitive environment, executives in specialist roles are expected to manage multiple, complex projects and teams. The need to be self aware and to communicate effectively is essential.

For the executive team at Linde Material Handling East, the pressure was even greater, as their division strove to become a more successful part of the larger Linde organisation. They chose The Supply Chain Academy to deliver a bespoke

“Executive Team Building and Communication” workshop day offering insights into:

– Communicating with more clarity, and persuasion.

– Using body language effectively.

– Asking the right questions.

– Giving constructive (rather than destructive) criticism.

– Handling difficult people

– Giving praise and showing appreciation


Relationship Mapping was introduced so that the team could look at their key (internal) stakeholders more microscopically, especially as some of them were experiencing what was described as ‘push down’ from different parts of the organisation.

The team felt they gained a lot from examining these relationships from different perspectives: how they are now; a projection of how they would look if nothing was done to change them, and additionally the ideal future. Patterns (of their current approaches) emerged as well as the differences each manager had in their relationships with different stakeholders.

The conversations focused on the impact of their interactions with stakeholders given the current business climate and pondered on how these interactions might differ in a different climate. From this came some strategies for future communications that tied with the MDs aspiration of the communications being clear, concise, coherent and consistent.

The feedback received was more than glowing with the MD – Simon Manasseh, describing the day as ‘phenomenal’.

Additionally we received the following comments: “It was the most powerful team building training we had ever been on. So much money is spent on training but this course certainly delivered a ROI. It delivered around our business challenges”.

Our Creative Team

Paul Stone

Paul Stone

Managing Director

Paul is an experienced Human Resources and Managing Director with a history of working in Blue Chip multinationals, professional services, the public sector and more recently in the education management industry.

Neil Roll

Neil Roll

CP Training Gen Manager

Neil has been working in senior positions within supply chain education for the past five years, following over 25 years of practical logistics experience in a Blue Chip mulitnational company.

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