- Case Study -



Headquartered in Britain, MacAndrews & Company Limited, part of CMA CGM – the third largest shipping container transport company in the world – offers transport solutions by sea, rail, road and barge to most European destinations; linking the Iberian Peninsula (Spain and Portugal) to the United Kingdom and Ireland, as well as France, Holland, Scandinavia, Poland, The Baltics and Russia.

Mark Copsey,

Chief Operating Officer

Year Founded

Group Employees


MacAndrews’ Chief Operating Officer, Mark Copsey, identified the need to improve communication internally and externally with suppliers and customers, in alignment with the company’s core purpose, mission and values.


Mark was drawn to a staff development partnership with the Supply Chain Academy, following his participation earlier in the year on our ‘Leading Complex Change in the Supply Chain’ Director programme. Mark was impressed with the programme’s focus on the practical application of knowledge and wanted a similar approach to meet his team’s specific needs.


We offered a ‘Personal Effectiveness’ workshop using the Insights® Discovery personality profiling model. Insights® Discovery is a practical psychometric tool that helps individuals understand themselves, understand others and make the most of the relationships that affect them in the workplace and in their teams. Insights® Discovery is based upon the psychology and work of Carl Jung and uses a simple and memorable four colour model.

We call these the colour energies, and it’s the unique mix of Fiery Red, Sunshine Yellow, Earth Green and Cool Blue energies which determines how and why people behave the way they do.

The model measures these preferences based on responses to a short online evaluator. One of the outputs is a 20 page personality profile that provides information on an individual’s strengths and weaknesses, communication style and their value to a team. Each profile includes suggestions for development that can be put into practice the very next day.

“This training session was very positive. The interactions helped to breakdown barriers between the team and they are more aware of the impact they have on others. We are keen to continue the team’s development with the Supply Chain Academy’ – Mark Copsey, COO at MacAndrews.


We helped the team to:

  • Understand the behavioural preferences of individuals and how these can sometimes clash to cause conflict
  • Identify practical actions to take that would help people with different preferences work better together
  • Work together to make a more supportive and engaging team environment.

Our Creative Team

Paul Stone

Paul Stone

Managing Director

Paul is an experienced Human Resources and Managing Director with a history of working in Blue Chip multinationals, professional services, the public sector and more recently in the education management industry.

Neil Roll

Neil Roll

CP Training Gen Manager

Neil has been working in senior positions within supply chain education for the past five years, following over 25 years of practical logistics experience in a Blue Chip mulitnational company.

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